EOS.IO is an opensource blockchain platform designed to facilitate the operation of a new kind of program called a decentralized application (dapp). EOSIO is built by developers and for developers and for a larger community of people. The first version of the brand image used to be darker and too corporate. By making the logo bolder and the overall colors more friendly, we wanted the brand to be more approchable and increase the audience.
The imagery reflect the same angle, by using a photography library reflecting our audience, as well as the new illustrations category. The first one focused on product benefits and the second one on the human being working behind the technology or using the product.

The brand can be declined for the different campaigns like the Webinar series.